AppleTree’s mission is to close the achievement gap before students get to kindergarten. To accomplish this mission, we focus exclusively on Pre-K education. We provide free, full-day public charter school programming for three- and four-year olds in 11 locations across Washington, DC, employing our innovative and award winning instructional model, called Every Child Ready (ECR). This instructional model provides educators with tools and resources for “What to Teach”, “How to Teach” and “How to Measure Success.” Our instructional model is also used with partners across the nation. We continuously test and improve this model through feedback from AppleTree educators, partners and other stakeholders to ensure that children are learning and exploring through play and appropriate instruction.
AppleTree is hiring part-time Student Enrollment Canvassers to help the organization meet its goal of enrolling 1,500 students over the next two years. Canvassers serve as AppleTree Ambassadors and will be responsible for working with the Student Recruitment and Engagement Specialist to execute the network recruitment plan producing leads and promoting the AppleTree brand. This includes, but is not limited to implementing recruitment strategies, canvassing assigned neighborhoods, making lead calls, gathering contact information for individuals eligible to enroll in our schools, directly engaging with families, and supporting schools with other recruitment activities. Canvassers are the face and voice of AppleTree and will be expected to execute their responsibilities with professionalism and a high degree of customer service and creativity.
Ideal candidates will be highly organized and accountable self-starters who thrive on person-to-person contact and bring a sense of humor and fun to their work. We’re looking for people who are passionate about having first hand face-to-face conversations with families about closing the achievement gap and willing to do the work to bring families to the table.
This is a part-time position ranging between 15-25 hours per week with hourly pay commensurate with work experience. (Amount of hours may vary depending on the time of recruiting season).
What you’ll be doing…
Canvass within recruitment areas specified by the recruitment plan you are helping to execute. (ie. going to homes door to door, visiting local businesses, and frequenting events/high-traffic locations distributing marketing materials and engaging in active dialogue)
Document leads collected and properly input into data system
Meet lead prospect goals
Make phone calls to new and initiate direct outreach to new and prospective families
Distribute event marketing or informational pamphlets to prospective families
Track recruitment efforts in the target area to ensure all potential families are contacted
Provide feedback to inform continued refinement of recruitment plans
Identify and attend local community events r to promote the AppleTree Early Learning PCS brand
Serve as staffing support at school engagement events
What we’re looking for…
A passion for AppleTree’s mission to close the achievement gap and strong ability to share information about AppleTree’s programs, services and value proposition
Direct experience in sales/recruitment-related functions/customer service
Excellent interpersonal, communication, and cultural competency skills including the ability to communicate and work effectively with diverse populations
Ability to work in a team as well as follow through independently to complete tasks as required
A positive and energetic attitude when talking to potential families
Basic computer skills, and ability and willingness to learn new computer programs quickly
Ability to maintain strict confidentiality where required and discretion when involved in sensitive conversations
Ability to engage families in dialogue about AppleTree schools
Flexible and willing to work evenings and weekends
Current/Former AppleTree families are encouraged to apply
Residents of Wards 7 and 8 encouraged to apply
Bilingual candidates also encouraged to apply
IMPORTANT: Per Mayor’s Order 2021-109, on-site staff are required to be fully vaccinated against COVID-19.
The preceding description is intended to describe the general nature and level of work performed by individuals in this role and is not designed to be an exhaustive list of all duties and responsibilities required of the Student Enrollment Canvasser/AppleTree Ambassador. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
AppleTree Diversity, Equity and Inclusion Statement
At AppleTree, we endeavor to foster an environment where each person’s true self and experience are welcome. We believe that only with a diverse and inclusive environment can you truly celebrate and support all students, families, and staff. Our commitment to diversity is founded on the belief that our community is strengthened by the vibrant exchange that occurs when individuals with different backgrounds, abilities, and heritages share their various perspectives with one another.
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