City Year annually recruits young adults—ages 17 to 24—to serve as AmeriCorps members in schools across the country. When City Year Sacramento was looking for engaging ways to inform local young adults about this service opportunity during the spring of 2013, assistance came from McDonald’s. To enhance City Year’s outreach to potential applicants, managers at several local McDonald’s restaurants displayed City Year advertising on the iconic tray liners. McDonald’s provided this free advertisement during City Year Sacramento’s final recruitment rounds in the spring for two years. "The opportunity to advertise open positions through McDonald's restaurants was a huge help to our outreach efforts," said Anton Taylor, City Year Director of Diversity Recruitment Partnerships. "Because City Year was so new to Sacramento, we were grateful to bring awareness about our AmeriCorps program to the community through the McDonald's tray liners."
Local McDonald’s restaurant owners have extended their support—in the form of in-kind services, donations, service project volunteers and food for special events—to City Year Sacramento since the organization came to the region more than three years ago. This fall, McDonald’s team members participated in Make a Difference Day with City Year at Leataata Floyd Elementary School. The company volunteers helped on several projects, including painting a mural of famous Sacramento landmarks, landscaping, and building shelves for the school’s library. McDonald’s store owner and City Year supporter Harris Liu coordinated the McDonald’s volunteers, and also offered free food to all project volunteers on the service day.
“We recognize the effort that City Year’s AmeriCorps members put into their tutoring and mentoring work in Sacramento school districts,” said Clay Merrill, communications manager for McDonald’s marketing firm Moroch. “When McDonald’s restaurant owners learn about City Year, they are always willing to offer their support.”
The financial support that McDonald’s has provided to City Year makes our service in six Sacramento schools possible. “McDonald’s is dedicated to supporting positive change in our community,” said City Year Sacramento Executive Director Jake Mossawir. “Their support—from our founding year to present day—has been invaluable.”
McDonald’s has sponsored City Year Sacramento’s Ripples of Hope Gala for the past two years. To learn more about how you can attend or sponsor the gala, click here.