be_ixf;ym_202305 d_31; ct_50

Community Relationship and Engagement Coordinator

Website AppleTree

About AppleTree
AppleTree’s mission is to close the achievement gap before students get to kindergarten. To accomplish this mission, we focus exclusively on Pre-K education. We provide free, full-day public charter school programming for three- and four-year olds in 11 locations across Washington, DC,  employing our innovative and award winning instructional model, called Every Child Ready (ECR). This instructional model provides educators with tools and resources for “What to Teach”, “How to Teach” and “How to Measure Success.” Our instructional model is also used with partners across the nation. We continuously test and improve this model through feedback from AppleTree educators, partners and other stakeholders to ensure that children are learning and exploring through play and appropriate instruction.

Position Summary
The Community Relationship and Engagement Coordinator (CREC) reports to the Enrollment Operations Manager and is responsible for supporting implementation of all family and community engagement activities for a specific subset of AppleTree Schools.  This role is responsible for the planning, and execution, of a comprehensive recruitment and engagement strategy with the objective of increasing school enrollment and retaining students. The Relationship and Engagement Coordinator works closely and collaborates with the Student Enrollment and Engagement Specialist, Principals and Operation Specialists to ensure the assigned school(s) recruitment and engagement plan are actualized.

Daily tasks for the CREC include but are not limited to implementing engagement strategies, acquiring and contacting community partners, directly engaging with families, and campus event planning and support. The person must execute their responsibilities with passion, professionalism, and a high degree of customer service.

What you’ll be doing…
Relationship and Community Engagement (30%)

Serve as Family Point of Contact from admissions application through audit count day
Plan and execute at least one engagement event or activity a month. Events may take place on weekends and evenings
Document campus engagements in Salesforce and report trends to the Principal, Operations (OS) Specialist  and Student Enrollment and Engagement Specialist (SEES)
Create communications (flyers, Dojo post, etc.) for campus engagements
Share monthly network wide content that will include relevant news, upcoming events, and parent best practices with school level personnel
Support with recruitment communications with interested families and applicants, including email, voicemail, website, and social media
Manage outreach initiatives to increase student enrollment, strengthen community partnerships, and offer families new opportunities for involvement in the school community
Cultivate external partnerships with local businesses, non-profit organizations, and neighborhood groups to support and strengthen the specified schools ties to the local community

School Engagement (50%)

Partner with Principals and Operation Specialists to provide planning and support around engagement and events that support building school community
Support schools planned tours, EdFest booth, information sessions and open houses
Secure and manage extracurricular activities for schools to support student recruitment and retention
Build and maintain relationships with parents, teachers, administrators and community members.
Develop and distribute internal and external communications and expand the schools social media presence specific to the campus assignment
Lead and assist with the planning, coordination and, execution of school events, campaigns, and school initiatives
Organize and coordinate parent volunteers and Parent groups

Family Support (20%)

Collaborate with Social Work team to identify family needs and community resources in order to coordinate supports at the school to meet those needs
Collaborate with Principal to create an experience for Parent Teacher Conferences
Assist in conducting home visits
Help onboard new families to school values and policies during orientation

What we’re looking for…
Bachelor’s degree
1-3 yrs of professional work experience in sales, business development, recruitment-related functions,  customer engagement or campaign operations in a business non-profit, education, community engagement or advocacy organization
A passion for AppleTree’s mission to close the achievement gap and strong ability to share information about AppleTree’s programs, services and value proposition
Excellent interpersonal, communication, and cultural competency skills including the ability to communicate and work effectively with diverse populations
Ability to work in a team as well as follow through independently to complete tasks as required
Excellent organizational and time management skills with strong attention to detail
A positive and energetic attitude when talking to potential families
Proficiency in Microsoft Office applications (Work, Excel, Powerpoint) and/or Google applications (Sheets, Docs, Slides, Google Drive) with the ability to learn new technologies (CRM – Salesforce, video conferencing, etc.)
Ability to maintain strict confidentiality where required and discretion when involved in sensitive conversations
Ability to engage families in dialogue about AppleTree schools
Flexible and willing to work evenings and weekends
Current/Former AppleTree families are encouraged to apply
Familiarity with DC Metro Region, highly preferred; Residents of Wards 7 and 8  encouraged to apply
Bilingual candidates, proficient in speaking, reading and writing in other languages encouraged to apply
IMPORTANT: Per Mayor’s Order 2021-109, on-site staff are required to be fully vaccinated against COVID-19.


What’s in it for you…

Competitive Salary
Employee Health Benefits that are in the 95th percentile of other schools in the DC Metro Area
Fully covered Dental Benefits for you and all eligible dependents
Fully covered Short Term Disability, Long Term Disability, Accidental Death and Dismemberment and Life insurance with buy-up options
Free Online Wellness Platform for you and up to 4 eligible dependents
Competitive Paid Time Off, including early close Mental Health Days
5% Employer Contribution to your Retirement Account (whether you contribute or not)
AppleTree Scholarship to pay for continued education
Professional Development Opportunities


The preceding description is intended to describe the general nature and level of work performed by individuals in this role and is not designed to be an exhaustive list of all duties and responsibilities required of the Community Relationship and Engagement Coordinator. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

AppleTree Diversity, Equity and Inclusion Statement

At AppleTree, we endeavor to foster an environment where each person’s true self and experience are welcome.  We believe that only with a diverse and inclusive environment can you truly celebrate and support all students, families, and staff. Our commitment to diversity is founded on the belief that our community is strengthened by the vibrant exchange that occurs when individuals with different backgrounds, abilities, and heritages share their various perspectives with one another.

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